BM7037 - INTERNATIONAL MARKETING

SUBJECT CODE – BM7037
SUBJECT NAME – INTERNATIONAL MARKETING
UNIVERSITY NAME – KINGSTON BUSINESS SCHOOL

In this subject, there are 4 different assessments.

In today's era it is very easy for a marketer to reach globally catering to international customers with business goods and services, all thanks to technology.
International Marketing BM7037 is one of the business activities that direct the flow of goods and services to consumers and users globally.
Benefits of International Marketing in an organisation are:
Global Consumers
Boost Brand Awareness
Global Presence
Connect business with the world
More opportunities

Task 1. Undertake secondary research to understand the impact of COVID-19 pandemic on global businesses. You can focus your research on a specific sector and a country/region of your choice. Prepare a deck of 5 PowerPoint slides to identify business sectors that have been either positively or negatively influenced by the pandemic.
You will be asked to upload the in-class activity via CANVAS.

Will I get full marks for participation?
Yes, you will get full marks for participation in the in-class activity. However, you
must ensure that the PowerPoint slides are relevant to the assignment task.

Do I need to follow referencing protocols for this in-class activity?
Yes, please follow Harvard System of Referencing as followed in business school for
in-text citations and for reference list.

Task 2. You are requested to prepare a deck of 5 PowerPoint slides on how international
advertising can be unethical and what concrete steps a firm can undertake to avoid being
accused of unethical advertising.
You can support your arguments with relevant examples from specific sectors and countries/regions.
You will be asked to upload the in-class activity via CANVAS.

Will I get full marks for participation?
Yes, you will get full marks for participation in the in-class activity. However, you
must ensure that the PowerPoint slides are relevant to the assignment task.

Do I need to follow referencing protocols for this in-class activity?
Yes, please follow Harvard System of Referencing as followed in business school for
in-text citations and for reference list.

Do I need to attend the class to undertake these in-class activities and secure my marks?
Yes. If you are unable to attend the teaching session associated with these in-class
activities then you can apply for extension/mitigating-circumstances via OSIS.

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