
SUBJECT CODE – BM7037
SUBJECT NAME – INTERNATIONAL MARKETING
UNIVERSITY NAME – KINGSTON BUSINESS SCHOOL
In this subject, there are 4 different assessments.
In today's era it is very easy for a marketer to reach globally catering to international customers with business goods and services, all thanks to technology. International Marketing BM7037 is one of the business activities that direct the flow of goods and services to consumers and users globally. Benefits of International Marketing in an organisation are: Global Consumers Boost Brand Awareness Global Presence Connect business with the world More opportunities
Task 1. Undertake secondary research to understand the impact of COVID-19 pandemic on global businesses. You can focus your research on a specific sector and a country/region of your choice. Prepare a deck of 5 PowerPoint slides to identify business sectors that have been either positively or negatively influenced by the pandemic.
You will be asked to upload the in-class activity via CANVAS.
Will I get full marks for participation?
Yes, you will get full marks for participation in the in-class activity. However, you
must ensure that the PowerPoint slides are relevant to the assignment task.
Do I need to follow referencing protocols for this in-class activity?
Yes, please follow Harvard System of Referencing as followed in business school for
in-text citations and for reference list.
Task 2. You are requested to prepare a deck of 5 PowerPoint slides on how international
advertising can be unethical and what concrete steps a firm can undertake to avoid being
accused of unethical advertising.
You can support your arguments with relevant examples from specific sectors and countries/regions.
You will be asked to upload the in-class activity via CANVAS.
Will I get full marks for participation?
Yes, you will get full marks for participation in the in-class activity. However, you
must ensure that the PowerPoint slides are relevant to the assignment task.
Do I need to follow referencing protocols for this in-class activity?
Yes, please follow Harvard System of Referencing as followed in business school for
in-text citations and for reference list.
Do I need to attend the class to undertake these in-class activities and secure my marks?
Yes. If you are unable to attend the teaching session associated with these in-class
activities then you can apply for extension/mitigating-circumstances via OSIS.
Explore 70+ trending law assignment topics for 2025, from business...
Explore the evolving field of medical law with this guide...
Struggling with your dissertation methodology? This complete tutorial explains what...
Federation University offers ITECH 7201 Software Engineering-Analysis and Design, a...
This course is designed to provide students with a broad...
Get expert help for ITECH7413 Supply Chain Operations & Management...
Feeling stressed because your assignment is due tomorrow? This guide...
Kickstart your 2026 semester with smart post-holiday homework help. Learn...
Crafting a compelling history research paper starts with selecting an...
Struggling to finish your homework on time? Discover 11 practical...
Learn how to use the ILAC method in law assignments...
Looking for engaging Python project ideas? Explore 20 innovative Python...
This course aims to provide students with an in-depth understanding...
An expert guide to tackling big data challenges in academic...
Writing your dissertation in just 15 minutes a day builds...
Aston University is one of the most esteemed universities in...
Research and consider the responsibilities of a Business Analyst (or...
Learn how to write a PhD dissertation in the UK...
There are many aspects to this subject that will help...
Get unique assignment solutions for Microservices Architecture MSA106 from professional...
Quick assignment Hub has offices in London and Sydney to help students who are preoccupied with their academic and daily responsibilities.
© Copyright Quick Assignment Hub All rights reserved.
